Sunday, August 22, 2010

Aus News 25: McDonald's opens extra restaurants as business soars

A record shows 1.7 million Australians visit McDonald's each day. It indicates a drastic increase of half a million people since 2007, partly caused by the soaring popularity of take-away food. This fast food chain has opened 50 new outlets in the country in the past three years to meet increasing customers' demand. McDonald's attributes the rise in popularity to its 'healthier choices' menu, but marketing experts claim that the rise is owing to its clever marketing and competitive pricing. They even accuse that the 'healthier choices' menu is actually a ploy to lure customers to buy more traditional menu items such as burgers. They also point out several actions of McDonald's are actually tactics to earn lucrative profit instead of satisfying customers' demand. However, McDonald's, on the other hand, said that their success is mainly due to factors that emphasized around listening and responding to their customers. Although McDonald's has started to cook with a cholesterol-free oil blend, a dietician responds that there are actually much more could be done by the fast food chain, for instance, use less salt in their products, more fibre in their buns and more salad.

Comment:
Apparently, fast food is gaining popularity among consumers. As its name suggests, many people opt for fast food mainly due to its convenience and time-saving. Even if they realise the unhealthy fact of consuming fast food, the convenience that the fast food brings always outweighs the ugly truth. We can't deny the benefits that fast food brings, especially for those office workers and working mothers, yet we should control the frequency of consuming it. Sometimes, I just can't control myself against fast food and I always wonder what exactly makes everybody so obsessed with fast food. Maybe it's time for me, and everyone of you to cut down the consumption of fast food from now on. For the sake of our health, let's say NO to fast food!! (but once in a while should be acceptable)LOL!! XD

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